amber energy®

Data Centre Energy Consumption

Data Centre Energy Consumption

We can save up to 25% power cost with our energy management service

Got your attention? Because that’s not just a headline figure, that’s something that we have already achieved with our existing data centre clients with an average saving of 18% through our procurement service alone.

Interested? Yeah, we thought you might be. Book a call with our experts and we can provide tailored solutions based on your site and requirements.

Why optimise your Data Centre's energy?

Simple. Optimising your energy helps to reduce running costs while delivering a more reliable performance to provide a better level of service.

Due to the nature of data centres, they require a huge amount of energy to maintain a constant service. So really, it’s in your best interest to look for the cheapest wholesale price of electricity and take advantage of as many energy efficiency measures as possible.

Our tailored approach to data centre energy management takes an in-depth look at your set up. We’ll factor in any generation equipment you have, the capacity of your data centre, its occupancy and your business objectives to create a bespoke energy management plan for your business.

"Managing the cost and the supply is vital for how competitive we are as a business. We are not that experienced in buying large units of power. For me the relationship works really well because we have multiple points of contact to answer any questions. They come to see me. It’s not just about a power supply into the building. We rely on amber to get to know our business & to provide us with a commercial service that works really well for us."

Arrange a Data Centre energy audit

Ask us for a data centre energy audit and we’ll give you a comprehensive understanding of exactly what we can do for you. We’ll investigate ways to minimise your energy costs, improve your efficiency and reduce your exposure to the energy markets.

This audit will provide a strategic energy management plan for your data centre, putting the framework in place for you to meet your business’s performance objectives and reduce operating costs.

The scale of data centre energy demand

Data centres are among the most energy-intensive building types in the modern economy. A single hyperscale facility can draw as much power as a small town, and even modest enterprise server rooms often rival the consumption of an entire office floor. This demand is not static: as computational loads grow, so does the need for cooling, redundancy and power conditioning. The result is a 24/7, 365-day-a-year energy profile that leaves little room for error and even less for waste.

Understanding this demand is the first step toward controlling it. Our energy management approach begins with a granular analysis of your facility's load profile, including peak and off-peak usage, power usage effectiveness (PUE) and the contribution of cooling, lighting and auxiliary systems. By mapping exactly where and when energy is consumed, we can identify opportunities that generic procurement alone would miss.

For many operators, the biggest surprise is not how much energy they use, but how much of it is avoidable. Inefficient cooling setpoints, underutilised servers, legacy UPS systems and poorly configured airflow management all contribute to unnecessary draw. Our audits quantify these losses and prioritise interventions based on payback period and operational impact.

How we reduce data centre energy costs

Our methodology is built on three pillars: procurement, efficiency and resilience. Procurement ensures you pay the right price for every unit of energy you consume. Efficiency ensures you consume fewer units in the first place. Resilience ensures that cost-saving measures never compromise uptime or performance.

On the procurement side, we leverage our market position to secure competitive wholesale and fixed-price contracts tailored to your load profile. We also advise on demand-side response and flexibility schemes that can turn your energy consumption into a revenue stream. For example, participating in grid balancing services can generate income while supporting the wider electricity system.

Efficiency measures range from quick wins to capital projects. Common recommendations include:

  • Optimising cooling setpoints and airflow management to reduce chiller runtime.
  • Consolidating virtualised workloads to improve server utilisation and reduce idle power draw.
  • Upgrading to high-efficiency UPS and power distribution units.
  • Implementing intelligent lighting controls and occupancy sensors in non-critical areas.
  • Deploying energy monitoring and analytics to maintain visibility and accountability.

Resilience is embedded throughout. We never recommend a change that would put your service level agreements at risk. Instead, we work with your facilities and IT teams to ensure that every measure is tested, validated and documented.

The role of renewable energy and on-site generation

Data centres are increasingly expected to demonstrate environmental responsibility, whether to meet corporate sustainability targets, satisfy regulatory requirements or respond to customer demand. Renewable energy procurement is a key part of that story. We help you source green power through corporate power purchase agreements (PPAs), green tariffs or renewable energy certificates, balancing cost and carbon impact.

On-site generation can also play a significant role. Many data centres have roof space or adjacent land suitable for solar PV, and some are exploring fuel cells or combined heat and power (CHP) systems. These technologies can reduce your reliance on grid electricity, provide backup power and improve your overall energy resilience. We assess the technical and financial feasibility of such projects and manage the implementation from design to commissioning.

Battery energy storage is another emerging opportunity. By storing energy during off-peak periods and discharging during peak demand, you can reduce capacity charges and participate in grid services. Storage also enhances power quality and provides ride-through capability during brief outages, complementing your existing UPS infrastructure.

Energy management for different types of data centres

Not all data centres are the same, and neither are their energy challenges. Colocation facilities, for example, must balance the needs of multiple tenants with varying power densities and contractual arrangements. Enterprise data centres often face legacy infrastructure and constrained budgets. Hyperscale operators focus on marginal efficiency gains across massive portfolios.

Our approach is flexible enough to serve all of these models. For colocation providers, we can help design transparent energy billing and metering systems that allocate costs fairly and encourage tenant efficiency. For enterprise facilities, we prioritise low-cost, high-impact measures that deliver savings without disrupting operations. For hyperscale clients, we provide advanced analytics and portfolio-level procurement strategies.

We also recognise that data centres do not operate in isolation. Many of our clients manage mixed-use portfolios that include offices, retail or industrial space. Our experience across sectors such as manufacturing, property and retail means we can bring a holistic perspective to your energy strategy.

Monitoring, reporting and continuous improvement

Energy management is not a one-off project; it is an ongoing discipline. That is why we provide continuous monitoring and reporting as part of our service. Our energy management platform gives you real-time visibility into consumption, cost and carbon emissions, with alerts for anomalies and automated reporting for stakeholders.

Regular reviews ensure that your energy strategy remains aligned with your business objectives. As your data centre grows or technology evolves, we help you reassess procurement contracts, efficiency opportunities and renewable energy options. This proactive approach keeps you ahead of market changes and regulatory developments.

Ultimately, our goal is to make energy a source of competitive advantage for your data centre. By reducing cost, improving reliability and demonstrating sustainability, you can strengthen your market position and deliver better value to your customers. To learn more about how we can help, explore our services for hospitality, public sector and property energy management.