amber announce new partnership with Glamorgan Cricket Club

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This partnership sees the 125 business club lounge being rebranded as the amber energy® lounge from 2018 to the end of the 2020 season. This is the main hospitality and event suite at the SSE SWALEC stadium and is considered to be at the heart of Welsh business and the sporting community in South Wales.

Guests are able to enjoy plentiful networking opportunities, fine food, great entertainment – and of course – watch some brilliant cricket from some of the best seats in the house.

Rebranding as the amber energy® lounge doesn’t just mean signage to us. We’re also looking at increasing the room’s efficiency measures by introducing energy efficient, smart lighting, improved management of the room’s appliances and much more throughout our partnership.

We will be working closely with Glamorgan’s stadium operations team on a variety of energy efficiency projects to help reduce any waste and find ways to lower cost. At amber energy® we specialise in introducing efficiency measures in sports grounds & NGBs , helping over 350 sporting grounds save thousands on their energy costs.

On the 17th April, Glamorgan Cricket Club kicked off this year’s pre-season partners luncheon in the new amber energy® lounge with the announcement of several new partnerships.

Ian Keen, Relationship Manager for the sports sector at amber energy® said, “We’ve had a longstanding relationship with Glamorgan over the past few years and it’s great to now become an official partner to the club.

“We’re excited to see the relationship develop and to be a part of the Glamorgan journey for the foreseeable future. We hope all 125 club members enjoy the amber energy lounge and we look forward to meeting them as the season unfolds.”


Joe Hickman